Charleson Agency

The Role 
You Will Be Responsible For
<ul>
<li>Partnering with key stakeholders in the business to identify, assess and mitigate operational risks.</li>
<li>Evaluating the effectiveness of internal controls and suggesting improvements.</li>
<li>Analysing risk incidents and performing Root Cause Analysis to identify risks and suggesting controls to mitigate these.</li>
<li>Supporting the implementation of operational risk policies, practices and solutions.</li>
<li>Ensuring risks, controls and procedures are documented appropriately.</li>
<li>Liaising with Internal/External Auditors regarding internal control frameworks as required.</li>
<li>Working as a key part of the management team to establish business goals and objectives and developing high quality business strategies and plans to deliver these.</li>
<li>Managing the operations of the company and ensuring these are in line with the Company's strategy and goals.</li>
<li>Driving business efficiency and profitability by identifying and implementing process improvements to optimise performance wherever possible.</li>
</ul>
Ideal Profile
<ul>
<li>You have at least 1 year experience including solid experience in a similar role within Media &amp; Entertainment.</li>
<li>You are a change agent with strong skills in driving change programs within organisations.</li>
<li>You possess excellent communication and business partnering skills and can collaborate effectively with multiple stakeholders.</li>
<li>You possess excellent communication and business-facing skills, are organised and able to multi-task effectively.</li>
<li>You enjoy finding creative solutions to problems</li>
<li>You pay strong attention to detail and deliver work that is of a high standard</li>
<li>You are highly goal driven and work well in fast paced environments</li>
</ul>

Operations Manager

Role Description
We are looking for a Freelance Graphic Designer who will be responsible for creating visual concepts, and using graphic design tools and software to communicate ideas that inspire, inform, or captivate consumers. This is a contract role based in Nairobi County, Kenya, with flexibility for some remote work. The Graphic Designer will be responsible for creating visual assets across various media platforms, including digital and traditional print.
Qualifications
<ul>
<li>Expertise in Graphics, Graphic Design, Logo Design, and Branding</li>
<li>Strong knowledge of typography and layout design</li>
<li>Ability to create visuals that communicate effectively to target audiences</li>
<li>Proficiency with industry-standard design software such as Adobe Creative Suite and Sketch</li>
<li>Strong attention to detail and ability to manage multiple projects simultaneously</li>
<li>Use interface (UI) and user experience (UX) design</li>
<li>Creative thinker, self-starter, and problem solver</li>
<li>Excellent communication skills</li>
<li>Bachelor's degree in Graphic Design or related field is preferred</li>
<li>Experience working in a marketing agency is a plus</li>
</ul>

Freelancer Graphic Designer

Role Description
This is a full-time Operations Manager role at CHARLESON®, reporting directly to the Chief Operating Officer. We are seeking an experienced Operations Manager to lead and oversee all operational aspects of our dynamic marketing agency. As the Operations Manager, you will be responsible for managing strategy, processes, technology, and finance to ensure the agency operates efficiently, and effectively, and aligns with our strategic goals. You will play a key role in driving growth, optimizing workflows, and enhancing the overall performance of the agency.
Key Responsibilities:
Strategic Planning:
<ul>
<li>Collaborate with the executive team to develop and implement strategic plans for the agency's growth and success.</li>
<li>Ensure that operational objectives align with the agency's overall marketing and business goals.</li>
</ul>
Financial Management:
<ul>
<li>Oversee budgeting, financial forecasting, and cost control for marketing operations.</li>
<li>Monitor and manage operational expenses, optimizing resource allocation for maximum efficiency.</li>
</ul>
Process Optimization:
<ul>
<li>Identify and implement process improvements to enhance operational efficiency and reduce redundancies.</li>
<li>Streamline marketing workflows to improve productivity and reduce turnaround times.</li>
</ul>
Technology and Tools:
<ul>
<li>Select, implement, and manage marketing technologies and tools that enhance operational performance.</li>
<li>Oversee the use of customer relationship management (CRM) systems, marketing automation platforms, and analytics tools.</li>
</ul>
Project Management:
<ul>
<li>Supervise and coordinate marketing projects, ensuring they are executed on time, within budget, and meet quality standards.</li>
<li>Implement project management best practices to enhance project delivery.</li>
</ul>
Vendor and Supplier Management:
<ul>
<li>Establish and manage relationships with vendors and suppliers of marketing-related services, materials, or technology.</li>
<li>Negotiate contracts, evaluate performance, and ensure cost-effective procurement.</li>
</ul>
Quality Assurance:
<ul>
<li>Establish and enforce quality standards for marketing materials, campaigns, and deliverables.</li>
<li>Conduct audits and implement quality control measures to maintain high standards.</li>
</ul>
Inventory and Supply Chain Management:
<ul>
<li>Oversee inventory and supply chain logistics for marketing materials and collateral.</li>
<li>Ensure timely delivery and efficient management of physical marketing assets.</li>
</ul>
Data Analysis and Metrics:
<ul>
<li>Analyze marketing data and metrics to identify trends, assess campaign performance, and make data-driven recommendations for improvement.</li>
<li>Develop and report on key performance indicators (KPIs) for marketing operations.</li>
</ul>
Team Management:
<ul>
<li>Manage and lead teams of marketing professionals, including project managers, campaign coordinators, and support staff.</li>
<li>Oversee hiring, training, and professional development to build high-performing teams.</li>
</ul>
Risk Management:
<ul>
<li>Identify potential risks in marketing operations and develop risk mitigation strategies.</li>
<li>Ensure business continuity and minimize disruptions.</li>
</ul>
Compliance and Regulations:
<ul>
<li>Ensure that marketing operations comply with industry regulations, data privacy laws, and ethical standards.</li>
<li>Uphold ethical and legal practices in marketing activities.</li>
</ul>
Internal Communication:
<ul>
<li>Foster communication and collaboration among different teams within the marketing department and with other departments in the organization.</li>
<li>Promote a culture of teamwork and cross-functional coordination.</li>
</ul>
Qualifications:
<ul>
<li>Bachelor's degree in Business Administration, Marketing, or a related field; a master's degree is a plus.</li>
<li>Proven experience in an operations management role within the marketing industry.</li>
<li>Strong financial acumen and budget management skills.</li>
<li>Proficiency in project management and process optimization.</li>
<li>In-depth knowledge of marketing technologies and tools.</li>
<li>Excellent leadership, communication, and interpersonal skills.</li>
<li>Data-driven mindset with the ability to analyze and leverage marketing metrics.</li>
<li>Familiarity with industry regulations and compliance requirements.</li>
<li>Strong problem-solving and strategic thinking abilities.</li>
</ul>

<ul>
<li>Generating new business opportunities by identifying and prospecting potential B2B clients, pitching digital marketing services, and closing deals.</li>
<li>Managing and nurturing existing and new clients’ accounts, understanding their evolving needs, and maximizing revenue from each account.</li>
<li>Negotiating pricing, terms, and contracts with clients to ensure profitable and mutually beneficial agreements.</li>
<li>Demonstrating a deep understanding of the B2B clients’ industry, challenges, and pain points, and offering customized solutions that align with their goals.</li>
<li>Actively participate in industry events, conferences, and trade shows to expand professional networks and generate leads.</li>
<li>Cultivating strong, long-term relationships with key decision-makers and stakeholders within client organizations.</li>
<li>Staying updated on industry trends, market conditions, and competitor activities to identify new business opportunities and stay ahead of the competition for the agency’s services.</li>
<li>Developing and implementing effective sales strategies, setting targets, and creating action plans to achieve sales objectives.</li>
<li>Preparing and presenting proposals, including project scopes, timelines, budgets, and expected outcomes.</li>
<li>Minimum experience of 3 years in a digital marketing agency.</li>
</ul>

Business development

Responsibilities
<ul>
<li>Digital strategy and development.</li>
<li>Planning, implementing, and monitoring digital marketing campaigns across various channels such as SEO, SEM, Social Media, email marketing, content making, and display advertising.</li>
<li>Content creation and Management.</li>
<li>Managing Social Media accounts, creating and scheduling posts, engaging with the audience, and analyzing social media performance metrics.</li>
<li>Utilizing digital analytics tools to track and analyze website traffic, user behavior, campaign performance, and other key performance indicators. Preparing regular reports and presenting insights and recommendations to clients.</li>
<li>Designing and executing email marketing campaigns, including creating email templates, managing subscriber lists, and analyzing campaign results.</li>
<li>Minimum experience of 3 years</li>
</ul>