Ndovu

Role Description

<ul>
	<li>This is a remote role for an Independent Financial Advisor (IFA) at Ndovu.</li>
	<li>The IFA will help Ndovu find and sign up new clients for our investment products.</li>
	<li>Share information about Ndovu’s services and explain how our products can help clients grow their money.</li>
	<li>Support clients through the sign-up process, including helping them with forms and getting them set up on the platform.</li>
	<li>Be available to assist clients after they’ve invested, answering any questions and guiding them as they manage their accounts.</li>
	<li>Keep clients informed about new investment options, updates from the market, and any important news from Ndovu.</li>
	<li>Follow Ndovu’s guidelines on how to present and sell our products, while also making sure all activities meet industry rules and regulations.</li>
</ul>

Qualifications

<ul>
	<li>Proven experience as a financial advisor, sales agent, or similar role within the financial services industry.</li>
	<li>Strong knowledge of investment products such as money market funds, ETFs, shares, and commodities.</li>
	<li>Excellent interpersonal and communication skills.</li>
	<li>Ability to work independently and meet targets with minimal supervision.</li>
	<li>Familiarity with regulatory requirements in Kenya’s financial services sector.</li>
	<li>Relevant certifications such as CFP or CFA preferred.</li>
	<li>Bachelor's degree in Finance, Economics, or related field preferred</li>
</ul>

Independent Financial Advisors (IFA)

Role Description
This is a full-time remote role for a Marketing Manager at Ndovu. The Marketing Manager will be responsible for developing and implementing marketing strategies, managing campaigns, analyzing market trends, and collaborating with cross-functional teams to drive business growth.
Qualifications
<ul>
<li>Strategic marketing planning, campaign management, and market analysis skills</li>
<li>Digital marketing, social media marketing, and content creation skills</li>
<li>Experience with marketing automation tools and CRM systems</li>
<li>Strong analytical and problem-solving abilities</li>
<li>Excellent communication and presentation skills</li>
<li>Ability to work independently and in a team environment</li>
<li>Bachelor's degree in Marketing, Business, or related field</li>
<li>Previous experience in a similar role is a plus</li>
</ul>

Marketing Manager

<ul>
<li>Your mission is to effectively develop and deliver a customer-centric communication experience that  articulates ndovu's value and positive impact on our customers’ daily lives from serving their immediate  financial needs to helping develop long-term healthy financial habits.  </li>
<li>You will build an enduring relationship with customers that drives awareness, conversion, engagement,  retention, and loyalty. As a key member of the Ndovu Marketing team, you will be responsible for helping  define and deliver an exceptional customer experience grounded in a deep understanding of our  customers’ lives and the markets they operate in. The role will be fully responsible for all communications  with our Kenya, Rwanda and Uganda customers. </li>
</ul>
 What You'll Do: 
<ul>
<li>Craft and execute comprehensive messaging and go-to-market strategies to drive user acquisition,  ensuring alignment with clearly defined success metrics. </li>
<li>Lead new user acquisition initiatives spanning virality, educational/content campaigns, paid  advertising, organic acquisition (including SEO optimization), referrals, PR, and channel selection. </li>
<li>Develop and oversee end-to-end customer communication campaigns aimed at driving  measurable growth across conversion, engagement, and retention metrics. </li>
<li>Continuously identify opportunities for messaging enhancements, devise and conduct experiments  to test hypotheses, analyze results, and iterate strategies as necessary. </li>
<li>Design and implement robust onboarding and retention marketing processes, including user  activation, segmentation, weekly active user growth, and lifecycle messaging engagement via  SMS/email. </li>
<li>Collaborate closely with the Sales team to generate high-quality leads, optimize sales  conversations, and effectively articulate product value to customers throughout their lifecycle. </li>
<li>Define user segments and tailor campaigns to resonate with key customer personas, driving increased engagement and loyalty. </li>
<li>Cultivate a deep understanding of Ndovu’s target audience, market opportunity, and competitive landscape in Kenya. </li>
<li>Collect and analyze growth data from various sources, including internal tooling, customer usage data, analytics pipelines, and experimentation platforms. </li>
</ul>
Qualifications: 
<ul>
<li>5+ years of experience in growth position at a start up, with a track record of building and scaling customer acquistion, using data driven marketing campaigns. </li>
<li>Proven ability to develop go-to-market plans for products and drive meaningful business results. </li>
<li>Comfortable operating in a fast-paced, dynamic environment with distributed teams. </li>
<li>Proficient in modern analytics tools, with strong data analysis skills and the ability to translate data into actionable insights. </li>
<li>Exceptional writing skills and meticulous attention to detail. </li>
<li>Self-motivated, solution-oriented, and possesses a can-do attitude. </li>
<li>Understanding of East African financial markets and investments is preferred. </li>
<li>Hands-on experience launching and scaling products for developing markets is preferred. </li>
<li>Competency in using marketing CRM systems is preferred. </li>
</ul>