Tridge

We are looking for a driven Tech Sales Executive to take ownership of the full sales cycle for Tridge Eye, from prospecting and consultative engagement to closing transactional tech sales deals. You will work directly with decision-makers across various verticals—particularly within SMB/SMEs (Small and Medium)—to demonstrate the strategic value of our market intelligence platform. 
This role is best suited for individuals who excel in fast-paced environments and can drive deals with clarity, speed, and value-based persuasion. 
Key Responsibilities

<ul>
	<li>Own the end-to-end tech sales cycle, from lead generation to closing, with a strong focus on short- to mid-cycle deals typically seen in SMB/SME segments</li>
	<li>Drive new customer acquisition through outbound prospecting and inbound lead qualification</li>
	<li>Conduct solution-oriented discovery calls with decision-makers in sourcing, trade, and strategy roles, with a focus on SMB/SME decision-makers who value agility and data-driven insights</li>
	<li>Deliver ROI-driven demos that connect Tridge Eye’s intelligence with each prospect’s business needs</li>
	<li>Develop a pipeline of high-intent leads and manage deals using CRM tools</li>
	<li>Achieve or exceed monthly and quarterly sales targets and KPIs</li>
	<li>Collaborate cross-functionally with product, marketing, and customer success teams to ensure seamless handoff and customer onboarding</li>
	<li>Provide regular insights on local market dynamics and customer feedback</li>
</ul>

What You Bring

<ul>
	<li>3+ years of experience in B2B tech, platform, or data/intelligence sales — ideally with a strong focus on SMB/SME customers through inside sales or similar roles.</li>
	<li>Proven ability to close deals in short- to mid-length sales cycles (3-4 weeks)</li>
	<li>Strong understanding of value-based and consultative selling frameworks</li>
	<li>Exceptional oral and written communication skills, with an ability to speak effectively to senior business stakeholders</li>
	<li>Ability to work independently and manage multiple sales opportunities in parallel</li>
	<li>Familiarity with CRM platforms and digital prospecting tools</li>
</ul>

Tech Sales Executive (B2B, SMB Segment)

What we trust you to do

<ul>
	<li>Identify and engage potential enterprise customers through research, outbound calls, emails, and social media outreach, focusing on the agri-food market and adjacent industries.</li>
	<li>Analyze industry trends, market intelligence needs, and key pain points for enterprise clients in the agri-food sector.</li>
	<li>Qualify inbound and outbound leads, ensuring a seamless handover to the sales team for closing.</li>
	<li>Craft and deliver compelling messages tailored to specific prospects, showcasing the value of SaaS-based solutions for intelligence-driven decisions in the agri-food industry.</li>
	<li>Partner with marketing and sales teams to develop targeted campaigns and optimize lead conversion.</li>
	<li>Maintain accurate records of prospect interactions, tracking all activity in CRM tools like Salesforce or HubSpot.</li>
	<li>Develop a deep understanding of the company’s SaaS offerings to communicate the value proposition effectively.</li>
</ul>

What you need to succeed

<ul>
	<li>1-3 years in sales, business development, or lead generation, preferably in SaaS, tech sales, or intelligence sales roles.</li>
	<li>Excellent communication, active listening, and relationship-building abilities.</li>
	<li>Familiarity with the agri-food sector, enterprise sales cycles, or data-driven decision-making tools is a plus.</li>
	<li>Comfortable learning and explaining SaaS solutions, with a basic understanding of CRM systems and sales tools.</li>
	<li>Bachelor’s degree in Business, Marketing, Agriculture, or a related field preferred.</li>
	<li>Fluent speaker of Swahili with an advanced level of written and verbal communication skills in English.</li>
	<li>Self-starter with a growth-oriented mindset and a passion for connecting with others.</li>
</ul>

Business Development Representative - Remote

What we trust you to do 

<ul>
	<li>Develop and execute sales strategies to acquire and retain enterprise-level clients, focusing on agri-food businesses.</li>
	<li>Present SaaS-based market intelligence and analytics solutions to decision-makers, emphasizing their value in optimizing agricultural supply chains and trade strategies.</li>
	<li>Identify new business opportunities through market research, networking, and targeted outreach campaigns. Manage and nurture a pipeline of high-potential clients.</li>
	<li>Build and maintain strong relationships with enterprise clients, acting as a trusted advisor to address their business challenges using SaaS solutions.</li>
	<li>Work closely with the product, marketing, and customer success teams to align offerings with market needs and ensure seamless onboarding and support.</li>
	<li>Stay informed about tech, SaaS, and agri-food industry trends to tailor solutions to evolving client needs.</li>
	<li>Achieve or exceed sales targets, monitor KPIs, and report progress and opportunities regularly.</li>
</ul>

What you need to succeed 

<ul>
	<li>5+ years in enterprise / SMB sales, preferably in SaaS or tech sales for the agri-food, agriculture, or market intelligence sectors.</li>
	<li>Strong understanding of B2B sales cycles, solution-selling methodologies, and account management.</li>
	<li>Familiarity with the global agri-food market, including trends, supply chains, and operational challenges is nice to have but not essential.</li>
	<li>Ability to understand and communicate the value of SaaS platforms and data-driven solutions.</li>
	<li>Fluent speaker of Swahili with an advanced level of written and verbal communication skills in English.</li>
	<li>Excellent presentation, negotiation, and interpersonal skills.</li>
</ul>

Account Executive - Remote in Kenya

The Opportunity 
<ul>
<li>As a Business Development Representative, you will be building relationships with potential corporate clients through active sales engagement, lead generation and market research to promote our intelligence and platform services. You will learn about our solutions and be able to understand and present our value proposition to potential clients within all target markets. You will be able to see and measure the growth you will be taking part in achieving.</li>
</ul>
What we trust you to do
<ul>
<li>Responsible for showcasing our data &amp; intelligence &amp; growth solution services to a wide global audience and acquiring various types of clients from SMB to Enterprise level.</li>
<li>Collect market information through extensive research, cross-referencing, and analysis.</li>
<li>Identify and prioritise target accounts and industries based on research findings.</li>
<li>Diligently engage potential clients via a variety of inbound and outbound sources such as email, phone, social media, or in-person interactions to cultivate interest and schedule appointments.</li>
<li>Work with Enterprise Account Executives and build a pipeline of new business.</li>
<li>Arrange product demonstration meetings between potential clients and Enterprise Account Executives.</li>
<li>Maintain accurate records of all sales activities and client interactions in the CRM system.</li>
<li>Collect and report customer feedback to enhance the service quality of the platform and ensure customer satisfaction.</li>
</ul>
What you need to succeed
<ul>
<li>2-5 years of business development or sales development in global B2B products. An emphasis on hunting for new deals and can be creative in finding them. </li>
<li>Goal orientated and metric driven.</li>
<li>Experience with CRM systems is necessary (Salesforce, HubSpot, Monday, SAP).</li>
<li>Previous experience in sales or marketing, especially in roles that involved generating leads, cold calling, and email marketing.</li>
<li>Comfortable with Microsoft Office and Google applications such as Word, Excel, Powerpoint. </li>
<li>Excellent written and verbal communication skills in English.</li>
<li>Possess strong organisational skills, deadline oriented and attention to detail.</li>
<li>Proven success in a new sales development or lead generation role.</li>
<li>Willingness to learn, grow, and push yourself to achieve more.</li>
<li>An ability to respond with a sense of urgency in support of the team’s objectives.</li>
<li>Ability to work independently with minimal supervision.</li>
<li>Excellent interpersonal, team collaboration, organisational and time management skills.</li>
<li>Established Portfolio of connections within the agribusiness industry.</li>
<li>Experience working with consulting firms/food production companies/banking and finance institutions.</li>
</ul>
Great to Haves
Had experience selling a data related product or service.
<ul>
<li>Has worked with global businesses and/or sold to supply chain leaders or sales leaders.</li>
<li>Experienced with selling products or services with deal sizes greater than $30,000 USD.</li>
</ul>

Business Development Representative

The Opportunity 
<ul>
<li>As a Sales Development Representative, you will be fostering relationships with potential corporate clients through active sales engagement, lead generation and market research to promote our intelligence and platform services. You will be able to directly witness the marked growth you will be taking part in achieving, in an emerging market that Tridge is acting as a forerunner.</li>
</ul>
What you will be doing:
<ul>
<li>Collect market information through extensive research, cross-referencing and analysis to identify and prioritize target accounts and industries</li>
<li>Reach out to potential clients through email, phone, and social media to generate interest and set appointments</li>
<li>Pitch the Company’s platform service to potential B2B clients to establish new sales channels</li>
<li>Provide product demonstrations and engage in consultative selling that cater to the specific market to effectively communicate the value proposition of our platform service</li>
<li>Meet (or exceed) monthly, quarterly, and annual sales KPI targets</li>
<li>Prepare contracts and manage the contracting process with clients</li>
<li>Execute contracts to receive payment on a timely basis and provide contractual service</li>
<li>Collect and report Customer feedback to ensure customer satisfaction and enhance the service quality of our Platform</li>
<li>Network management to maintain ongoing accounts and generate recurring business</li>
<li>Evaluate the credibility of potential clients’ business as part of the due diligence process</li>
</ul>
What you will need to bring:
<ul>
<li>+3 years of sales experience in SaaS, and/or global B2B products</li>
<li>Proven track record of success in a sales development, lead generation role or account management</li>
<li>Experience devising and executing sales go-to-market strategies</li>
<li>Excellent written and verbal communication skills in English</li>
<li>Excellent knowledge of MS Office &amp; CRM tools</li>
<li>Sales experience in manufacturing &amp; processing industry of fruits, vegetables, meat, seafood, dairy, confectionary, etc. is a plus</li>
</ul>
Who we want to work with:
<ul>
<li>Self-starter who is willing to initiate new tasks</li>
<li>Take strong ownership in utilizing the company asset to grow tremendously in his/her career</li>
<li>Eagerness to finish the initiated tasks</li>
<li>Believe in Tridge’s vision and potential, and is willing go through new challenges in a fast-paced environment</li>
</ul>