Assistant Relationship Manager, Platinum Banking

Job Purpose Statement

To market and sell platinum banking products to existing and potential customers. Provide personalized, prompt and efficient customer services to Personal banking customers whilst managing and controlling the operations of their accounts. Customer acquisition, satisfaction, growth and retention are critical to succeed in this role.

Key Accountabilities (Duties and Responsibilities)

Financial 70% 

• Achieve the set monthly and annual sales targets for all the Personal Banking products.
• Prospect, anticipate and close all sales leads within the shortest time possible in an efficient way.
• Develop a clear aggressive sales pipeline for both existing and potential customers ensuring to file all Call Memo’s with the Segment head and the Branch Manager.
• Prospecting and recruiting new customers for the various Personal Banking products, understanding their needs and requirements and recommending appropriate measures.

Internal business processes 10% 

• Attend to daily refers and excesses requests
• Ensure compliance with operations risk requirements e.g. KYC, AML, Health & safety standards, security of Premises.
• Ensure good health of assigned portfolio by actively managing encroachments, Accountability reports and write off.
• Close gaps/lapses identified, take corrective and preventative actions identified by audit, risk and compliance reviews; investigations or other

Customer 10% 

• Execute a focused relationship management and sales strategies that will result in increased revenue, profit, share of wallet and contained PAR within Bank guidelines.
• Identifying customer needs not met by existing products and the implementation of new products and services
• Utilize the customer relationship management system aimed at customer acquisition, retention and maximizing on every relationship.
• Develop and continuously review the account plans and customer growth plans.
• Improved Customer effort score

Learning and growth 10% 

• Conduct periodic trainings to the branch staff on all personal banking products & Services.
• Proactively manage own learning and development.

Ideal Job Specifications

Academic:

• Bachelor’s degree from a recognised and accredited university.
• Master’s Degree will be an added advantage

Professional:

• Customer relationship Management Course
• Certificate of Proficiency in Insurance (COP).

Desired work experience:

• 4-5 years’ working experience in business development roles
• In-depth knowledge of the local banking industry, banking products, banking services and banking regulations. Sound working knowledge and understanding of general commercial regulations and practices