Cluster Marketing & Communications Manager

Company Description

Nestled in the heart of Nairobi since 1904, Fairmont The Norfolk is one of the city’s most iconic landmarks, where timeless elegance meets modern luxury. Set within serene tropical gardens, the hotel features 125 beautifully appointed rooms and suites designed to offer exceptional comfort while preserving its rich heritage. Over the decades, it has welcomed distinguished guests, global leaders, and travelers seeking refined hospitality in a setting that reflects Nairobi’s vibrant history. With award-winning dining, a heated outdoor pool, wellness facilities, and curated local experiences, the hotel offers guests both relaxation and a gateway to explore the city’s culture and nearby attractions. Committed to sustainability and excellence, Fairmont The Norfolk continues to blend historic charm with contemporary sophistication, creating memorable experiences for generations of visitors.

Job Description

As Cluster Marketing & Communications Manager, you will lead the strategic marketing, communications, and guest experience initiatives across two flagship Fairmont properties. In this role, you will shape and strengthen brand positioning, drive revenue through integrated marketing strategies and strategic partnerships, and deliver exceptional on-property activations that enhance guest satisfaction while supporting commercial performance.

You will oversee the development and execution of comprehensive digital and social media strategies designed to increase online revenue, elevate brand visibility, and meaningfully engage target audiences. This includes managing campaigns, content and asset creation, and brand-led initiatives to ensure all marketing efforts align seamlessly with the brand identity and culture of Fairmont The Norfolk and Fairmont Mara Safari Club.

The role also serves as a key brand ambassador, representing the properties through media engagement, strategic partnerships, and curated guest experiences, while ensuring full alignment with the global brand standards of Fairmont Hotels & Resorts and Accor.

Reporting to the Cluster General Manager, responsibilities and essential job functions include but are not limited to the following:

• Develop and implement integrated marketing strategies to drive revenue across rooms, food & beverage, spa, retail and experiences for both properties.
• Work closely with revenue management, sales and operations teams to align marketing initiatives with commercial targets.
• Conceptualize and deliver promotional campaigns, seasonal offers and marketing initiatives designed to increase bookings and guest engagement.
• Manage relationships with creative agencies, PR agencies, digital partners and external vendors to ensure effective campaign delivery.
• Provide clear briefs, oversee deliverables and ensure partners adhere to brand standards and timelines.
• Support the integration of sustainability and responsible tourism initiatives within marketing and brand storytelling.
• Highlight environmental stewardship and community partnerships through communications and campaigns
• Collaborate with cross-functional teams including sales, revenue, operations and finance to ensure marketing initiatives support business objectives.
• Provide guidance and coordination across internal teams and external partners to ensure successful execution of marketing activities.
• Oversee public relations initiatives including media relations, press coverage and brand partnerships
• Conceptualize and execute brand activations, events and experiences that enhance guest engagement and brand visibility.
• Oversee digital marketing channels including website, social media and digital campaigns.
• Develop strategic partnerships with brands, tourism stakeholders and lifestyle partners to enhance brand visibility.

Qualifications

• Minimum 5 - 8 years of experience in Digital/marketing/communications, preferably in a hotel or travel industry environment.
• Excellent English written and verbal communication skills required.
• Proficiency in Word, Excel, and Database management software.
• The successful candidate will be an extremely organized, detail-oriented, professional, and a self-motivated team-player with excellent interpersonal skills.
• Must be able to work well under pressure and manage stakeholder expectations of from each property.
• University education preferred.
• Experience with/contacts within Global media marketplace are an asset.
• Marketing and PR agency experience is an asset.
• Understanding loyalty and customer relationship management.
• Strong communication skills across variety of platforms and on all levels.
• Market research capabilities for competitor reviews.
• Dynamic and confident individual.
• Good time management and prioritizing capabilities.
• Team player with positive attitude Strong attention to detail and the production of high-quality work.
• Should display personal drive to succeed and achieve.
• Project management skills.

Additional Information

Physical Aspects of Position (include but are not limited to):

• Frequent sitting and walking throughout shift
• Occasional lifting and carrying up to 20 lbs
• Occasional kneeling, pushing, pulling, lifting