Commercial Performance Manager - Reserve & Key Accounts

About EABL:

East African Breweries PLC (EABL) is East Africa’s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs), reaffirming our standing as a total adult beverage (TAB) company.

EABL has extensive operations in Kenya, Uganda and Tanzania with breweries, distilleries, support industries and a distribution network across the region. It also runs a growing export operations business within and outside of the wider Eastern Africa region. The group’s diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors.

EABL operates within a multi-cultural, multinational, multi-currency environment, dealing with various regulatory, tax and compliance requirements

EABL is a Public Listed Company (Plc) listed on the Securities/Stock Exchange in Kenya, Uganda and Tanzania.

About the role:

The Commercial Performance Manager (CPM)Premium SpiritsManager, Kenya is theperformance driver for the entire International Premium Spirits (IPS) and Reserve portfolio. The role ownsPerformance management ofthePremium Spiritsportfolio,Distribution targets (ND),SIT (Sales in Trade),Shipment,DFC (Distributor Forward Cover), and JUCP (Joint Up Customer Plans) acrossboth IPS(International Premium Spirits)and Reserve, ensuring every activity, investment, and customer plan translates into measurable growth.By integrating commercial priorities with customer marketing execution, this role guarantees focused delivery, strong Return on Investment, and competitive advantage in the Kenyan market.

Key Responsibilities & Outcomes

Reporting & Insights:

1. National Premium SpiritsReporting:

• Lead daily tracking of Performance Management, SIT (Sales in Trade) and DFC (Distributor Forward Cover) across IPS and Reserve for opportunities and insights
• Lead weekly and monthly tracking of Distribution (ND), SIT (Sales in Trade) and DFC (Distributor Forward Cover) across IPS and Reserve (Commercial Performance Dashboardpack). 
• Lead weekly building blocks and purchase plans tracking
• Any Adhoc reporting requirements as need be forPremium Spirits 
• Ensure insights are translated into actionable interventions.

2.ReserveDivision Reporting:

• Weekly and monthly tracking of Reserve Division Performance
• Lead DLT(Divisional Leadership Team)discussion on performancehighlighting opportunity areasandtrack actions agreed upon
• Support the team in translating reports from Commercial Operations into course correcting actions.

3. Joint Up Customer Plans (JUCP) Execution & Tracking

• Actively supervise and manage JUCPs across IPS and Reserve.
• Conductimpact assessmentsmeasuring commercial and brand outcomesin line with ourcontrolsframework
• Share JUCP impact withteamsfor corrective action and with CLT(Commercial Leadership Team)for accountability.

4. Cycle Brief Execution

• Coordinate with Customer Marketing team to ensure Reserve Team fully briefed on activities, co-ordinate outlet selection, and ensure outlets submitted to Commercial Operations on time.
• Weekly journey planning for activities to be done with support from Customer Marketing team.
• Own the BTL(Below the Line)conversation with the Reserve team, highlighting gaps in BTL execution andcoordinating contract addition and amendment.
• Track complianceand call out gaps for immediate action.

5. Budget & PO(Purchase Order)Management

• Lead divisional budget ownership and PO processes for International Premium Spirits and Reserve.
• Optimize spend, reallocating dynamically to protect key performance indicators.

6.Governance & Controls

• Implement strong governancerigor acrossDivisional BTL activities and JUCPs
• Ensurecompliance, audit readiness, and documentationof allJUCP relatedcommercial actions.

Skills and Experience:

Qualifications

• Undergraduate Degree or equivalent experience in relevant field
• demonstrated ability in a similar role

Key Skills & Competencies

• Proven track record tolead daily performance management across multiple portfolios
• Strongcommercial and financial competencewith a Return on Investmentdriven mentality.
• Sophisticated analytical and reportingskills (Excel/BI tools).
• Strong capability incustomer activity management and JUCP tracking.
• Leadership presencewith accountability, rigor, and influencing skills.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere and creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

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