Creative Designers

Brief Description

Reporting to the Commercial Lead – Masoko, the position holder will be designing and producing all visual content for the e-commerce channels to deliver a relevant and engaging customer experience, maximize conversion and drive sales.

Responsibilities

• Design visually compelling design assets and content for use across Masoko e-commerce channels
• Work closely with the Masoko digital marketing team to deliver engaging and consistent content for web, mobile, email, affiliates, social media and display advertising channels
• Create responsive designs for all screen size whilst demonstrating a user-centricity
• Ensure designs are aligned to brand guidelines and best practice standards
• Support the design of internal digital communication materials and presentations for the wider business on an ad hoc basis
• Effectively manage workflow to deliver to deadline
• Conduct continual analysis of competitor activity both onsite and across Digital Marketing channels, as well as observe key market trends
• Study design briefs and conceptualize visuals based on requirements
• Prepare rough drafts and present ideas
• Complete projects by coordinating with internal design teams and external design agencies
• Contribute to UX/UI crafts body of knowledge within Safaricom

Qualifications

• Degree in design, fine art or related field
• Proven graphic designing experience
• Proficiency with required desktop publishing tools, including Photoshop, InDesign, Illustrator
• Proficiency with required vector graphics design, wireframing and prototyping tools, including Adobe XD, Figma, Balsamiq, InVision for web and mobile apps
• Understanding of marketing, production, website design, mobile app design, corporate identity, product packaging, advertisements, and multimedia design
• A strong eye for visual composition
• Effective time management skills and the ability to meet strict deadlines
• Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment
• Creativity around communication, typography, interactive media, branding and delivering presentations
• Understanding and experience managing design systems and library of graphic assets
• Knowledge of HTML and CSS with demonstrable work experience is desirable
• Applications should include a portfolio of desktop/mobile web designs, mobile app designs, email campaigns, social media banners and other graphics