Digital Content & Creative Specialist

Detailed Responsibilities

Content Creation & Copywriting

• Develop engaging written content for digital platforms, including websites, blogs, newsletters and social media.
• Ensure tone, style and messaging align with brand guidelines and storytelling objectives.
• Collaborate with internal teams to source stories, updates and insights from the field.
• Share unique selling points, stories and updates with the Wilderness marketing and sales team.
• Share reels and short video updates from the field (including live updates when in camp).
• Conduct interviews and prepare staff profiles.
• Create visually appealing graphics, layouts and digital assets for campaigns, presentations, and social media.

Design & Visual Communication

• Draft engaging social media captions and maintain a content calendar for consistent storytelling.
• Research, write and edit blogs, news stories and monthly wildlife/game reports.
• Assist in photo and video editing for digital use.
• Provide copywriting support, including fact-checking, blogs and promotional materials.
• Support the development of branded templates and design systems for a consistent visual identity.

Digital Media Coordination

• Assist in designing and scheduling newsletters and email campaigns.
• Schedule and publish content across digital channels to ensure timely and strategic delivery.
• Support website updates, ensuring all content, offers and images remain current.
• Help monitor digital performance using Google Analytics and Google Ads, providing insights to optimize campaigns.
• Liaise with external creatives, photographers and agencies as needed.

Brand Stewardship

• Uphold brand standards across all creative outputs.
• Ensure consistency in messaging, tone and visual identity across platforms and campaigns.
• Collaborate with Wilderness digital/creative teams to ensure all online Kenya-related materials are up to date and factually accurate.

Project & Technical Support

• Assist in planning and executing marketing campaigns and initiatives.
• Liaise with resident photographers on shot lists, permits, logistics and photobank management.
• Work with Wilderness creative team on photography/videography bookings, ensuring brand benefit.
• Coordinate collaborations with journalists, influencers and media partners, while supporting Wilderness PR team for joint initiatives.
• Support digital housekeeping including domain renewals.
• Maintain content calendars and support cross-functional collaboration.

CANDIDATE PROFILE

Qualification:

• Bachelor’s degree in marketing, Communications, Design or related field.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva is an advantage but not necessary.

Experience:                    

• 2–4 years of experience in digital content creation, graphic design or marketing communications.