Digital Fundraising Specialist

Rationale/Objective for Position

The Digital Fundraising Specialist is responsible for developing and implementing innovative strategies to enhance digital engagement and fundraising efforts by the leading donor. The role is also responsible for leading strategies, using a broad spectrum of marketing channels to optimise return on investment and effectively leveraging digital engagement and fundraising outcomes for MSF Eastern Africa.

This position will be hierarchically and functionally accountable to the Head of Fundraising. It will also collaborate closely with the Digital Manager and other MSF departments on digital marketing initiatives within the Communications Unit, as well as on any other identified activities or projects.

Tasks & Responsibilities

Strategy, Planning and Organising

• In collaboration with Digital Manager and Head of Fundraising, develop, plan andimplement annual digital engagement and fundraising strategies, and evaluate set goals to support MSF donor acquisition.
• Manage various digital engagement campaigns to ensure sustainability and optimal return on investment, with strong collaboration with fundraising and digital communication teams.
• Promote and track the number of unique visitors to the MSF Fundraising landing pages in collaboration with the Digital Manager.
• Develop the annual digital engagement plan and budget for approval in conjunction with broader fundraising acquisition and communication plans.
• Set key performance indicators based on digital donation targets, with support from the Head of Fundraising and Donor Relationship Manager.
• Design and implement strategies that ensure digital engagement programs are aligned with broader fundraising campaigns and communication objectives [strategic planning, set clear objectives, develop integrated campaigns, data analytics, content strategy, donor segmentation, regular review and adaptation, collaboration with fundraising and communication teams].
• Using digital channels, promote regular giving to MSF EA’s non-financial supporters.

Digital Fundraising

• Develop, plan, implement, and report on digital fundraising activities and campaigns across various digital channels, ensuring close collaboration and coherence with both the fundraising and communications teams.
• Develop and manage digital fundraising activities to acquire new donors, including email marketing, digital campaigns, SEO/SEM, and content marketing.
• Coordinate digital fundraising efforts in response to emergency campaigns in collaboration with the Communications Department to drive donations.
• Implement and manage coherent donor or fundraising communications across digital channels, including planning, material development, and coordination with creative agencies in collaboration with Input team.
• Ensure all digital campaign materials are of high quality, relevant, timely, and consistent with MSF EA branding and positioning.
• Find and evaluate new digital fundraising opportunities through testing new ideas, creative thinking, and staying informed about new developments in digital marketing.

Budget Planning, Monitoring, and Reporting on Digital Fundraising
Activities.

• Support budget planning, monitoring and reporting on digital fundraising activities to achieve sustainable return on investment.
• Evaluate program effectiveness through income modelling and thorough testing, in collaboration with the Head of Fundraising.
• Conduct regular analysis and generate reports on digital engagement metrics, ensuring that all activities and campaigns align with and achieve established targets.
• Perform monthly and quarterly reforecasts, updating reforecasting and budget models as necessary.
• Monitor performance of digital agencies and service providers, taking corrective action if required.
• Conduct regular privacy and security reviews within digital engagement and marketing activities to ensure compliance with MSF's privacy and data retention protocols and policies.
•  With support from the Digital Manager, regularly review all digital fundraising assets for brand and positioning consistency.
• To facilitate effective collaboration with other teams, use common organisational project management and tracking systems to ensure overall project or task management, transparency, and efficiency.

Teamwork and Cooperation

• Collaborate closely with the communications and fundraising teams, including the Digital & Media Manager, to support a unified approach to fundraising and communication initiatives, maximizing overall impact within the target audience.

Organisation and Compliance

• Collaborate closely with the communications and fundraising teams, including the Digital & Media Manager, to support a unified approach to fundraising and communication initiatives, maximizing overall impact within the target audience.
• Ensure good governance of MSF EA digital engagement programs through compliance with MSF policies, and contractual obligations.
• Comply with data protection policy/guidelines and procedures as required.

Networking and Relationship Building.

• Network and build relationships with the teams in MSF Eastern Africa, other MSF offices, and industry professionals, to enhance digital engagement and marketing efforts.
• Foster strong relationships with relevant digital agencies to ensure successful collaboration and campaign execution.
• Engage with online communities and influencers to amplify MSF EA’s digital presence and reach new audiences while working in close collaboration with the communications digital team.

Qualifications

Essential
Education

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.

Experience

• 3-5 years of professional experience in digital media communications (both at astrategic and practical implementation level), and digital Marketing and Fundraising.
• At least 3 years’ experience in developing, driving and evaluating customer/leads acquisition investment strategies that utilise a range of marketing channels to maximise ROI and encourage program diversity.
• Demonstrated marketing skills, creativity, analysis and the ability to identify opportunities and implement innovative solutions.
• Sound knowledge of Drupal website content management tools and other content management systems.
• Demonstrated organisational skills, attention to detail and ability to maintain high level of supporter care standards.
• Excellent interpersonal and negotiation skills.
• High level oral and written communication and story-telling skills including the ability to communicate with diverse groups on complex issues and campaigns.
• Passion for Humanitarian causes.
• Strong work ethic: energy, initiative, vision, commitment, and high emotional intelligence.
• Google Analytics (Intermediate to Expert).
• Google Ads (Intermediate to Expert).
• Meta Business Suite (Intermediate to Expert).
• Emplifi (Intermediate to Expert).
• Salesforce Marketing Cloud (Intermediate to Expert).
• LinkedIn Campaign Manager (Intermediate to Expert).
• Tik Tok (Intermediate to Expert).

Desirable.

• Experience in production, editing and coordination of web-based content.
• Substantial experience in managing digital channels.
• Experience in digital fundraising.
• Demonstrate the ability to work under pressure, managing multiple projects within tight deadlines.
• Creativity, curiosity, demonstrable initiative.
• Cross-cultural awareness and sensitivity.
• Analytical thinking.
• Service orientation.
• Adhere and Commitment to the MSF principles and to our managerial values:
• Respect, Transparency, Integrity, Accountability, Trust, and Empowerment.
• Adhere to the MSF Behavioural Commitments.

Competencies

• Commitment to MSF principles (L2 initially).
• Initiative and Innovation (L3).
• Result and Quality Orientation (L3).
• Planning and Organising (L3).
• Networking and Building Relationships (L3).
• Teamwork and Cooperation (L3).