Digital Marketing Associate

Job Objective

Reporting to the Admissions Officer, the position holder will be responsible for the following: Duties and responsibilities

• Developing and producing high-quality videos, reels, YouTube Shorts, TikToks, and animated content.
• Photography and Videography: Capture engaging visual content for events, campaigns, and social media use.
• Developing fresh, innovative ideas for digital campaigns targeting students and young audiences.
• Working closely with the Digital Marketing & PR Office to align content with department goals.
• Regularly interacting with student-led activities, including clubs, societies, sports teams, and campus events.
• Assisting in planning, scheduling, and managing content across platforms (Instagram, TikTok, YouTube, Facebook, X, etc.).
• Leading generation from online inquiries.
• Monitoring engagement, analysing performance metrics, and suggesting improvements for social media strategies.
• Staying updated with trends and best practices in digital marketing and social media.
• Any other duty that may be assigned from time to time by the supervisor.

Qualification and experience

• Bachelor’s degree in Media studies or a related area from an accredited or recognised institution.
• At least 2 years of experience in digital marketing including creating digital content (videos, reels, YouTube Shorts, TikToks, etc) and animated content.
• Proven experience in videography, and photography is an added advantage.
• Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, etc.) is an added advantage.
• Strong understanding of social media platforms and digital trends.
• Excellent communication, organisational, and storytelling skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Passion for student engagement.

Kindly note that only shortlisted candidates will be contacted.