Digital Marketing Officer

JOB PURPOSE

To ensure continuous favorable business growth for the hospital as well as favorable customer retention through innovative, strategic, cost-effective and high impact activities and engagements on all the digital platforms the hospital is engaged in.

MAIN DUTIES AND RESPONSIBILITIES

• Ensuring continuous growth of the hospitals digital brand through increase of followers and overall outreach in line with hospital’s Marketing Plan.
• Addressing all online inquires and managing business leads that originate from such avenues with the aim of increasing hospital business.
• Ensuring timely completion of creative artworks and designs required for various campaigns, promotions.
• Responsible for addressing videography and photography needs of the hospital.
• Advising and formulating strategic and innovative digital advertising and Marketing campaigns for the hospital.
• To ensure that the company website is easily found by the target audience
• To optimize website structure and content to drive relevant traffic to the website.
• She/he will be responsible for website content and for creating and implementing content strategy in order to ensure online objectives are achieved
• Execute e-commerce and social media strategies to meet revenue and growth targets.
• She/he will be responsible for managing online presence and company brand by using social network tools such as Facebook, Twitter, Instagram and LinkedIn.
• The digital Marketer will be responsible for converting an online visit into online sales
• Play a key role in the strengthening and implementation of the company’s strategy
• Website data management and analysis.
• Strategy implementation and monitoring through data analysis and SOI
• Continually drive improvements in the user experience and customer journey across all online touch points, in order to drive conversion rate optimization and revenue
• Ensuring that payment options and promotional tabs are configured correctly.
• Monitoring website traffic and customer reviews to gauge responses to site updates.
• Analyzing sales-related data to predict future sales
• Collaborate with the team on improving marketing materials based on insights from the field.
• Always understand the current market trends including competitors and communicate such information to the management team.
• Provide excellent customer service and management to all customers
• Other strategies include video Marketing. Influencer marketing, Programmatic advertising, Affiliate marketing, and pay–per–click advertising
• Ensuring existing accounts are active and trading favorable volumes with the hospital in line with facility targets, through constant engagements, follow-ups, updates, courtesy engagements and health talks.
• Management of feedback.

MINIMUM REQUIREMENTS/ QUALIFICATIONS

• Bachelor’s Degree in BBIT, Marketing& Communication, or any other Business related field.
• Knowledge in graphic designs.
• At least 2 years of experience in Digital Marketing.
• Experience in hospital set-up will be an added advantage.
• Excellent data analytics and excel proficiency is a plus.

PERSONAL CHARACTERISTICS & BEHAVIORS

• Demonstrable understanding of the strategic role of marketing and communication to impact on business results
• Excellent writing and editing skills
• Problem-solving and analytical skills to interpret sales performance and market trend information.
• Must have the ability to develop and successfully execute and track marketing campaigns
• Excellent planning, and organizational skills with high integrity
• Good interpersonal skills.
• Able to work responsibly under pressure and unsupervised
• Quick decision-making capabilities.
• Good understanding of the importance of customer experience.
• Experience in developing marketing and sales strategies.
• Negotiating skills