Digital Marketing Specialist

About Us:

DreamSkinHaven is a premium skincare retail brand dedicated to serving melanin-rich skin. With three branches located in Nairobi and Mombasa, we also operate a vibrant e-commerce platform at dreamskinhaven.co.ke.

Having established ourselves in this market, we understand our customers' needs and are now poised for intentional and rapid growth. To support this vision, we are building a dynamic team and are seeking a Digital Marketing Specialist who is eager to grow alongside us.

The Role:

We are excited to welcome a creative and analytical Digital Marketing Specialist to our team. In this role, you will:

• Own our paid and performance marketing channels.
• Drive meaningful engagement and foster a strong connection between our brand and our online customers.

If you have a passion for skincare, a willingness to learn, and a proven track record of success backed by data, we would love to hear from you!

What You Will Do:

• Collaborate to brainstorm and develop innovative marketing campaign ideas.
• Conduct market research to gain insights into consumer needs, habits, and trends.
• Plan, set up, and manage Meta Ads campaigns from start to finish.
• Plan, set up, and manage Google Ads campaigns, including Search, Shopping, Display, and YouTube.
• Lead our SEO strategy, covering on-page, off-page, and technical aspects.
• Monitor SEO, SEM, web traffic, and sales performance metrics to identify trends.
• Build, segment, and execute targeted email marketing campaigns.
• Identify underperforming campaigns early and adjust strategies as needed.
• Collaborate closely with content creators to ensure alignment between paid and organic efforts.
• Track and report on key performance metrics such as ROAS, CPC, CTR, and conversion rates, providing clear weekly and monthly updates.

What We Are Looking For:

• 2–3 years of hands-on experience in digital marketing, particularly with paid campaigns.
• Proven experience in running Meta Ads and Google Ads, including YouTube, beyond just boosted posts.
• Working knowledge of SEO principles, including on-page, off-page, and technical fundamentals.
• Experience in email marketing, including list segmentation and campaign execution.
• Ability to analyze data and translate insights into actionable strategies.
• Familiarity with Meta Business Suite, Google Analytics, and Google Tag Manager.
• Strong written communication skills.
• An interest in skincare or beauty is a plus, but not essential.

This Role May Not Be a Fit If You:

• Have only managed organic social media without experience in paid ads.
• Cannot provide evidence of actual campaign results with metrics.
• Are seeking a role focused primarily on content creation.