nairobiKE
Full-time
bachelor
13 days ago07/23/202608/22/2026
- Accepting Applications
About the RoleThe Head of Market Research owns BURN’s consumer insight capability. The role turns field research, user feedback, and product data into evidence that shapes decisions across new product development, commercial strategy, carbon programs, and market expansion. The role leads the full research lifecycle — from framing the question, through fieldwork, to the insight that changes a decision — and builds the team, standards, and methods to do this consistently across all BURN markets.Key ResponsibilitiesResearch strategy and methodologyOwn BURN’s research agenda: work with stakeholders to identify what the organization needs to learn, prioritize studies collaboratively against upcoming product and commercial decisions, and advise on the most cost- and time-efficient methodologies, techniques, and approaches for each question.Take leadership of the entire research process end to end — needs assessment, study design, sampling, data acquisition, analysis, and reporting — to consistent quality standards across markets.Field executionSpearhead the preparation and execution of field activities, including focus groups, household surveys, in-person interviews, home visits, usability sessions, and remote or phone-based surveys across BURN’s operating markets.Build and quality-control field research capacity — in-house enumerator teams and third-party agencies — with rigorous training, supervision, and research ethics standards.Insight and decision supportProduce reports and briefings that clearly and compellingly summarize results, draw out insights, and drive data-driven decisions — insight delivery, not just data delivery.Triangulate primary research with BURN’s connected-product data (cooking telemetry, app engagement, PAYGO repayment behavior) to build a complete picture of the customer.Lead evaluations of completed projects and studies, and feed lessons on...
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