Head of Marketing, Brand and Communications

nairobiKE

Full-time

Bachelor

5 days ago12/04/202501/03/2026

- Accepting Applications

Duties & Responsibilities:
Marketing Strategy and Planning

  • Develop and execute a comprehensive marketing strategy that aligns with the hospital’s vision and business goals.
  • Identify key marketing opportunities to attract new patients and increase engagement with existing ones.
  • Oversee the planning and execution of multi-channel marketing campaigns, including digital, print, and outdoor advertising.

 Brand Development and Management

  • Lead brand positioning and development to strengthen the hospital’s image as a trusted healthcare provider.
  • Ensure consistent application of brand guidelines across all touchpoints, both online and offline.
  • Continuously assess and improve brand perception and hospital reputation through various channels.

Digital Marketing and Social Media

  • Develop and execute a robust digital marketing strategy, including social media, website content, SEO, and online advertising.
  • Monitor trends in healthcare marketing and leverage emerging technologies to keep the hospital’s digital presence up-to-date.
  • Manage content creation and messaging to ensure that it resonates with target audiences.

Public Relations and Communications

  • Develop and implement effective communication strategies to engage both internal and external audiences.
  • Oversee media relations and manage crisis communications when necessary.
  • Organize and execute events, press releases, and public announcements to promote hospital milestones, services, and achievements.

Internal Communications

  • Foster positive relationships with staff and healthcare professionals to ensure consistent internal messaging.
  • Ensure hospital staff are informed and engaged through internal newsletters, intranet updates, and staff meetings. 

Community Engagement and Corporate Social Responsibility (CSR)

  • Build and maintain relationships with key community organizations and healthcare influencers.
  • Drive CSR initiatives and promote hospital involvement in health education, awareness programs, and outreach. 

 Market Research and Analytics

  • Conduct market research to understand patient needs, industry trends, and competitor strategies.
  • Use data-driven insights to measure the effectiveness of marketing initiatives and continuously optimize strategies.

Team Leadership and Development

  • Lead and manage the marketing and communications team, ensuring alignment with organizational goals.
  • Provide mentorship and professional development opportunities for team members.
  • Set performance goals, track KPIs, and ensure high standards of creativity and execution.

Qualifications &Legal Requirements

  • Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or a related field.
  • At least 8-10 years of experience in marketing, brand, and communications, with at least 5 years in a leadership role within the healthcare sector or a related industry.
  • Proven experience in digital marketing, brand management, public relations, and content development.
  • Strong leadership skills with the ability to motivate and lead a diverse team.
  • Exceptional written and verbal communication skills.
  • Strong understanding of healthcare industry trends and the ability to adapt marketing strategies accordingly.

Attributes

  • Strategic thinking and problem-solving skills.
  • Ability to manage multiple projects and prioritize effectively.
  • In-depth knowledge of digital marketing platforms, social media, and SEO best practices.
  • Strong interpersonal and relationship-building skills with external stakeholders.
  • Analytical mindset with the ability to use data to drive decisions.
  • Creative, forward-thinking, and able to manage innovation within marketing initiatives.
  • Familiarity with healthcare regulations and ethical marketing practices

Interested and qualified? Go to M.P. Shah Hospital on mpshahhosp.org to apply

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M.P. Shah Hospital

M.P. Shah Hospital

Located in Parklands Area in Nairobi, M.P. Shah Hospital is a modern 240-bed facility that is home to highly skilled and experienced specialists and professional medical staff. For generations, we ha...