Head of Marketing, Brand and Communications

Duties & Responsibilities:
Marketing Strategy and Planning

• Develop and execute a comprehensive marketing strategy that aligns with the hospital’s vision and business goals.
• Identify key marketing opportunities to attract new patients and increase engagement with existing ones.
• Oversee the planning and execution of multi-channel marketing campaigns, including digital, print, and outdoor advertising.

 Brand Development and Management

• Lead brand positioning and development to strengthen the hospital’s image as a trusted healthcare provider.
• Ensure consistent application of brand guidelines across all touchpoints, both online and offline.
• Continuously assess and improve brand perception and hospital reputation through various channels.

Digital Marketing and Social Media

• Develop and execute a robust digital marketing strategy, including social media, website content, SEO, and online advertising.
• Monitor trends in healthcare marketing and leverage emerging technologies to keep the hospital’s digital presence up-to-date.
• Manage content creation and messaging to ensure that it resonates with target audiences.

Public Relations and Communications

• Develop and implement effective communication strategies to engage both internal and external audiences.
• Oversee media relations and manage crisis communications when necessary.
• Organize and execute events, press releases, and public announcements to promote hospital milestones, services, and achievements.

Internal Communications

• Foster positive relationships with staff and healthcare professionals to ensure consistent internal messaging.
• Ensure hospital staff are informed and engaged through internal newsletters, intranet updates, and staff meetings. 

Community Engagement and Corporate Social Responsibility (CSR)

• Build and maintain relationships with key community organizations and healthcare influencers.
• Drive CSR initiatives and promote hospital involvement in health education, awareness programs, and outreach. 

 Market Research and Analytics

• Conduct market research to understand patient needs, industry trends, and competitor strategies.
• Use data-driven insights to measure the effectiveness of marketing initiatives and continuously optimize strategies.

Team Leadership and Development

• Lead and manage the marketing and communications team, ensuring alignment with organizational goals.
• Provide mentorship and professional development opportunities for team members.
• Set performance goals, track KPIs, and ensure high standards of creativity and execution.

Qualifications &Legal Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or a related field.
• At least 8-10 years of experience in marketing, brand, and communications, with at least 5 years in a leadership role within the healthcare sector or a related industry.
• Proven experience in digital marketing, brand management, public relations, and content development.
• Strong leadership skills with the ability to motivate and lead a diverse team.
• Exceptional written and verbal communication skills.
• Strong understanding of healthcare industry trends and the ability to adapt marketing strategies accordingly.

Attributes

• Strategic thinking and problem-solving skills.
• Ability to manage multiple projects and prioritize effectively.
• In-depth knowledge of digital marketing platforms, social media, and SEO best practices.
• Strong interpersonal and relationship-building skills with external stakeholders.
• Analytical mindset with the ability to use data to drive decisions.
• Creative, forward-thinking, and able to manage innovation within marketing initiatives.
• Familiarity with healthcare regulations and ethical marketing practices