Head of Product Marketing

About the Role

SunCulture specializes in solar power irrigation systems and has various products that support customers' needs. The Head of Product will lead our product managers in developing and commercializing life changing technology that solves the biggest daily challenges for the world's 570 million smallholder farming households.

We're looking for a visionary Head of Product Marketing to join our team. You'll play a crucial role in shaping the future of our product portfolio and making a positive impact in the world.

Key Responsibilities

• Build and Lead the Product Marketing Function - Establish and grow a high-performing Product Marketing team within the Global Product org — covering positioning, go-to-market (GTM) strategy, and customer insight.
• Craft Clear, Scalable Messaging - Define differentiated messaging frameworks that articulate the value of our complex portfolio — from solar-powered hardware to inclusive financial and insurance products.
• Lead Global Go-to-Market Execution - Own the strategy and orchestration of product launches across markets, coordinating with Product, Commercial, and Op Co teams to ensure successful rollouts and adoption.
• Develop Deep Market and Customer Understanding - Build scalable data driven persona models, segment insights, and competitive landscapes — ensuring that GTM and product decisions are grounded in customer reality.
• Enable Sales and Local Execution - Create sales product playbooks, pitch decks, and training materials. Partner with Op Cos to localize and deliver these assets effectively.
• Drive Product Adoption and Engagement - Partner with Sales, Growth and CX to design lifecycle programs that drive usage, retention, and upsell across our blended product offerings. Measure everything.
• Create a Feedback Loop Between Market and Product - Ensure a tight and structured feedback from customers, partners, and frontline teams informs roadmap and messaging evolution.

Does this sound like you?

• 7+ years of experience in Product Marketing, including leadership roles in a growth-stage companies 
• Experience in multi-product environments — ideally with combinations of hardware, fintech, insurance, and/or services.
• Proven success leading global or regional GTM in complex, cross-functional organizations in Sub Saharan Africa
• Strong communicator and strategic thinker who will navigate ambiguity and simplify complexity.
• Comfortable working across cultural and operational contexts — especially in Sub Saharan Africa
• Bias toward action, outcomes, and collaboration — with the ability to lead through influence.
• Experience working with distributed sales and marketing teams, particularly in field-driven models.