Market Research Officer

About the roleThe Market Research Officer will be involved in managing active research projects, focusing on producing regular deliverables, interpreting analyses, and using analysis software.Duties and Responsibilities  Market Research and Consumer Insights:Conduct primary and secondary research to size and segment demand for institutional cooking solutions (schools, colleges, prisons, hospitals and other large-scale kitchens), with scope to extend to household biomass products.Map the competitive landscape — stove technologies, fuels (firewood, charcoal, briquettes, LPG, pellets and electric), pricing and positioning — and track market share and emerging trends.Assess customer needs, cooking practices, fuel consumption and willingness to pay to inform product and commercial strategy.Analyze policy, regulatory and funding developments (e.g. carbon finance, school-feeding and energy programmes) affecting institutional and biomass cooking demand.Translate findings into clear, evidence-based recommendations for product development, pricing and go-to-market decisions.  School Profiling and Solution Definition:Build detailed profiles of target schools and institutions — enrolment and meals served, kitchen setup, current stoves and fuels, fuel volumes and costs, cooking schedules and operating constraints.Gather this information through site visits, key informant interviews and observation, and validate it against real cooking needs and pain points.Segment schools by size, fuel type, geography and purchasing model to prioritize the most viable opportunities.Define the target solution profile — capacity, fuel type, efficiency, durability, safety and price point — that best fits the profiled institutions.Feed institution profiles and solution requirements into product development and commercial planning. Reporting and Stakeholder Engagement:Prepare and present reports, dashboards and briefs that turn research and field data into actionable insights...