Marketing & Customer Liaison Executive

nairobiKE

Full-time

Bachelor

2 months ago01/12/202602/11/2026

- Accepting Applications

Principle Accountabilities

Brand & Marketing

  • Collaborate to develop and implement the K-Mall marketing strategy that promotes the K-Mall brand and its tenants.
  • Co-ordinate with the larger HF Marketing Team to ensure brand consistency & growth of brand love
  • Support Tenants and other stakeholder on their marketing initiatives.

Tenant Engagement & Liaison

  • Serve as the key communication link between mall management and tenants, ensuring timely and effective feedback loops.
  • Organize regular tenant engagement sessions, surveys and training forums to strengthen tenant relations and collaboration.
  • Track and address tenant concerns in co-ordination with relevant departments to ensure quick resolution.

Customer Experience

  • Design and implement customer engagement initiatives that enhance shopper satisfaction and loyalty.
  • Monitor and evaluate customer feedback, developing insights to improve mall experience and tenant performance.

Events & Activations

  • Conceptualize, plan, and execute footfall-attracting events, campaigns, and activations in collaboration with tenants and partners.
  • Manage event budgets, logistics, and post-event reporting to assess impact and ROI.

Partnerships & Revenue Generation

  • Identify and onboard strategic partners for co-branded events, sponsorships, and activations.
  • Drive initiatives that generate additional revenue for the mall through creative commercial collaborations.

Key Competencies and Skills

General Competencies

  • Strong communication and interpersonal skills.
  • Excellent organizational and planning abilities.
  • Creative thinker with a passion for customer engagement.
  • Proficiency in digital marketing tools and social media management.
  • Strong reporting, presentation, and analytical skills.
  • Ability to multitask and thrive in a fast-paced environment.
  • Strong business acumen.

Technical Competencies

  • Basic Brand, Marketing, Communication, PR/Media, Event Management, Digital Media, Advertising, Client Account Management skills.
  • Basic understanding of creative briefing/development, BTL design and production processes.
  • Proficiency in Microsoft Office applications and digital environments. 

Minimum Qualifications, Knowledge and Experience

  • A business-related degree in Marketing, Communications, Public Relations/Media Studies, Event Management, Digital Marketing
  • Certification in Digital Marketing or related fields is an added advantage.
  • Minimum 3–5 years’ experience in marketing in a retail management, mall operations or customer relationship role.
  • Experience in digital marketing, content creation, or brand management is an added advantage.
  • Proven track record in event planning, partnership management and stakeholder engagement.

Interested and qualified? Go to HF Group on www.hfgroup.co.ke to apply

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