Marketing Executive - Brand Coordination

Ref: HRD/DG/MEB/5/ 2022

Royal Media Services Limited is seeking to recruit a highly qualified person for the Marketing Executive- Brand Coordination position. The job- holder will be responsible for the overall role of brand building and development for the products and platforms within the organization. Reporting to the Marketing Director, he/she will execute the entire Royal Media Services brand plans and will also be responsible for the creation of demand for the Royal Media corporate as a whole, while maintaining the independence of the various product brands on Radio and Television and Digital.

The role will include the following:-

• Execute plans that shall grow and maintain the Brand Equity for the various platforms within the group.
• Design overall long-term and short-term Brand Strategy and Brand Plans for approval and execution.
• Be the critical link between the brand trade activities and internal organization planning processes and communication.
• Cross-functional internal coordination on matters of brand management
• Key custodian of all brand communication.
• Manages and executes internal cross-promotional activities across Radio, Television, and Digital.
• Establishes and executes strategic partnerships with other organizations in the Public and Private sector for the purpose of building on the RMS Brands’ Equity.
• Economic management of agreed brand budgets for the year.
• In coordination with the Station Heads, Develop and Implement Trade Marketing Activities for Radio as well as television
• Implements systems and processes to monitor brand performance

Skills and Personal Attributes

• Very good planner
• Ability to make quick decisions
• Commercially minded and an Intelligent risk taker
• High levels of integrity
• Influential without authority
• Broad business thinker
• Strong interpersonal skills
• Must have excellent communication & writing skills
• Must have strong analytical skills
• Understand Media Laws & Media Ethics
• Must be self-driven, assertive, punctual & organized
• Must be a team player, dynamic & able to work under demanding circumstances
• Demonstrated professional approach and appearance including enthusiasm, drive, commitment, honesty, trust, and loyalty
• Keep abreast of evolving trends through continuing professional education in the area of digital platforms

Academic and Professional Experience

• University Graduate in Communication, Media, Public Relations or a related field from a recognized University
• Demonstrated knowledge and capacity in matters brand.
• Two years’ experience working in the areas of journalism, marketing, sales, or public relations, in a media house.

Method of Application

If you find this a good challenge and you qualify, please send your application and CV to recruitment@royalmedia.co.ke. Quote the code as Subject of the mail. The closing date will be Friday June 3 2022 at 5pm. Please note only shortlisted candidates will be contacted.