Marketing Manager

Job Description

• To assist the Director of Sales and Marketing in developing and implementing effective PR and advertising strategy. 
• To liaise with appointed advertising agency with design and layout coordination and production of stationary, collateral, ads, brochures and graphics. 
• To maintain the hotel library and photographic image filing. 
• To track and maintain information about competitor’s marketing and communication activities in the market (promotions, offer, articles, advertising, collaterals) and to develop and update a filing system for all information. 
• Act as the liaison between the hotel and the appointed PR agency to generate awareness and write ups of the hotel according to the marketing objectives. 
• To assist the Director of Sales and Marketing to create property press kits, press releases and creative communication of newsworthy items with the PR agency. 
• To continuously update press kits and develop and maintain active contacts with the press and key overseas media people 
• To build a database of key media contacts, opinion makers and local “VIP’s”. 
• To assist the Director of Sales and Marketing to ensure adequate targeted publicity and coverage of the Hotel’s positioning, promotional programs, corporate image building and other activities. 
• To ensure the hotel’s web pages are up to date and advice on keeping site dynamic for Internet related exposure and advertising. 
• To ensure the correct policy and brand standards are followed by the hotel in all marketing collateral, advertising and eCommerce. 
• To ensure that an efficient and accurate filing system, both manual as well as electronically is maintained at all times. 

Qualifications

• Candidate must possess at least Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communications or equivalent 
• At least 3 years of working experience in the related field is required for the position 
• Required Skill(s): Excellent communications skills both orally & in writing, meticulous, self-driven with high levels of initiative, multi-task, deliver quality work within tight deadline, self-starter with an analytical and creative mind 
• Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access) 

Additional Information  

• Should be eligible to live and work in Kenya.