Marketing Manager

Job Specification:

Duties and responsibilities at this level entail: -

• Developing and implementing Sales and Marketing policies, strategies, plans, manuals and programs;
• Undertaking Sales and Marketing activities and campaigns;
• Spearheading market research activities, surveys and studies;
• Creating programs to enhance awareness on the organization’s products and services;
• Establishing and developing relationships with relevant stakeholders to create opportunities for products and services;
• Providing market information and customer feedback for development and improvement of products and services;
• Managing customer relationships to ensure retention and loyalty;

Person Specification:

For appointment to this grade, a person must have: -

• Cumulative service period of fifteen (15) years relevant work experience, three (3) of which must have been in a management position;
• Bachelor Degree in any of the following fields: Commerce (Marketing Option), Business Administration (Marketing Option), Marketing, Business Studies or equivalent from a recognized institution; OR Bachelor’s Degree with a Postgraduate diploma in Sales and Marketing from a recognized institution.
• Master’s degree in marketing, Business Administration (Marketing Option) or equivalent from a recognized institution.
• Leadership Course lasting not less than four (4) weeks from a recognized institution;
• Membership to relevant professional body where applicable;
• Proficiency in computer application.
• Shown merit and ability as indicated in work performance and results;

Skills and Competencies:

• Leadership and managerial skills
• Negotiation skills
• Problem solving skills
• Communication and reporting skills
• Interpersonal skills
• Ethical skills
• Team Management
• Analytical Skills
• Strategic thinking