Marketing Manager - East Africa

The primary responsibility of the Marketing Manager is to develop and implement marketing strategies and tactics successfully, using a thorough understanding of the local market and the product offering. The Marketing Manager also contributes to the regional planning as well as value creation processes for the achievement of the short- and mid-term business goals.

The role reports directly into the EMEA Marketing Manager Lead for Infectious Disease, with a dotted line to the GM / Commercial Director of the regional markets in scope for the position.

Main Responsibilities & Duties

Development of local commercial, marketing and promotional plans:

• Develop regional marketing plans in alignment with the regional and global plans
• Deliver and regularly track the execution of the marketing initiatives on the plan
• Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content)
• Participate in product launch projects from early stages and drive the local launches
• Manage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction.  Collaborate with the local Commercial and Finance heads for the tracking and management of the budget.

Customer Centricity and deep understanding of regional markets:

• Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment)
• Product features/benefits, product utilization and customer insights
• Competitor intelligence
• Market dynamics (growth/decline key drivers, PESTLE analysis)

Routine participation in strategy alignment and sales effectiveness:

• New product launch plans (including pre-launch phases deliverables)
• Provide input and align with Region/BU (customer segmentation, value proposition, product positioning, competition, pricing)

Routine participation in sales effectiveness:

• Roll-out marketing plans and sales tactics at sales meetings
• Track and report progress of annual tactical plans
• Collaborate with the commercial director and finance partner in the management of pricing to achieve profitability goals
• Collaborate with ID Sales Scientific Liaison and Medical Affairs, using own products expertise on required support to sales teams that shall successfully impact sales process
• Conduct business analysis and monitor key performance indicators
• Monitor training needs and collaborate with application specialist to deploy training (marketing strategy & product training)
• Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders
• Participation to ad-hoc special projects (regional / global)

Relationships, main contacts

• Internal: Local Commercial Directors, Sales Managers, Therapeutic Area Managers, Regional Marketing Managers, Global Product Managers/Directors, Commercial Teams, Scientific Affairs, Application Specialists
• External: Key customers, KOL, Commercial and Scientific Partners, Agencies

Requirements 

• Proven minimum 5 years marketing experience in diagnostics arena, or other healthcare area, Knowledge in Infectious Diseases field is considered an asset
• Master or equivalent degree preferred, in the field of Biological Sciences preferred
• Proven knowledge of the healthcare system in the local markets
• Proven marketing and sales success track record, with strengths in both strategic and tactical management
• Proficiency in spoken and written English- PLEASE APPLY with an English CV
• Proven ability to deliver goals in a fast-paced, matrixed organization
• Proven ability to effectively communicate & collaborate with all key stakeholders at higher and lower reporting levels
• IT/office Tools, use of core functional processes (e.g. Outlook, CRM software, SAP, Concur, Workday, WebEx or equivalent), Salesforce. Com and PowerBI knowledge is considered an asset