Marketing Specialist

Responsibilities

Strategic Marketing & Branding

• Develop, implement, and monitor integrated marketing and communication strategies aligned with organizational goals.
• Build and maintain a consistent brand identity across all platforms and campaigns.
• Conduct market research and competitor analysis to guide brand positioning and strategy.

Digital Marketing & Content Creation

• Manage social media platforms, content calendars, and community engagement to grow brand visibility.
• Oversee the creation, curation, and deployment of compelling digital and traditional content.
• Lead paid media buying on social platforms, websites, and traditional outlets to optimize ROI.
• Implement quality control measures to ensure all client and company materials meet brand standards.

Communications & Public Relations

• Develop press releases, internal newsletters, and external communications.
• Manage media relations and coordinate with PR agencies, influencers, and partners to enhance reputation.
• Organize and support events such as product launches, CSR initiatives, and stakeholder forums.

Project & Stakeholder Management

• Oversee end-to-end project management including conceptualization, implementation, and impact evaluation.
• Liaise with entrepreneurs, SMEs, and business stakeholders to deliver marketing and communication goals.
• Coordinate with external vendors and service providers for seamless delivery of campaigns and events.

Leadership & Team Development

• Lead, mentor, and motivate cross-functional teams including creatives, client service, and digital marketing specialists.
• Provide training, coaching, and knowledge-sharing to enhance team capacity.
• Foster collaboration between departments (PR, creative, HR, finance) for effective execution of strategies.

Performance Management & Reporting

• Track and evaluate marketing and communications performance against KPIs.
• Prepare regular reports for leadership and stakeholders on campaign outcomes and ROI.
• Manage marketing and communications budgets, ensuring cost-effectiveness and accountability.

Role Breakdown​​​​​​​

• 80% Marketing Responsibilities: You’ll lead and execute marketing campaigns—covering digital (Google/Facebook ads, SEO, email, social media) and traditional channels—focused on driving acquisition, engagement, and growth.
• 20% Product Responsibilities: You’ll collaborate with other teams—conducting market research, supporting go-to-market strategy, and helping refine product positioning and messaging.

Qualifications and Skills

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of digital marketing experience—preferably in fintech, banking, or financial services.
• Proven success building and optimizing multi-channel performance campaigns (Google Ads, Facebook, email, SEO/SEM).
• Strong analytics skills—familiarity with Google Analytics, BI tools, tracking metrics like CAC, LTV, ROI.
• Excellent copywriting, content strategy, and storytelling skills—able to simplify complex financial products.
• Experience with market research, segmentation, and launching region-specific campaigns, ideally in Kenya or Nigeria.
• Ability to work cross-functionally, manage agency partners, and execute under tight deadlines.
• Familiarity with traditional and community marketing methods in mobile-first markets.
• Knowledge of regulated financial products and compliance considerations is a plus (e.g., Microfinance Act, Prudential guidelines and Data Protection Act).