Paid Media Strategist (Project-Based)

What You'll Do

• Develop and execute comprehensive paid media strategies across various digital channels, including DSP/programmatic advertising, display ads, and social media advertising (Facebook Ads Manager, Google Ads).
• Utilise data-driven insights to identify target audiences, optimize ad placements, and maximise ROI.
• Negotiate and secure the most effective ad placements and competitive rates with publishers and ad exchanges.
• Manage and optimise paid media campaigns, ensuring they align with client objectives and deliver measurable results.
• Track and analyse campaign performance metrics, generate detailed reports, and provide actionable recommendations for improvement.
• Stay up-to-date with the latest trends and technologies in the digital advertising landscape.
• Create visually appealing and informative data visualisations using Google Looker Studio and Google Slides to effectively communicate campaign performance and insights.
• Develop and deliver engaging presentations to clients, clearly articulating campaign strategies, results, and recommendations.
• Collaborate closely with clients to understand their business objectives and develop tailored paid media strategies.

We're Looking For

• Minimum 3 years of hands-on experience in paid media strategy and execution, with a strong focus on Facebook Ads Manager, LinkedIn Ads Manager, Google Ads, DSP/programmatic advertising, and display ads.
• Proficiency in using major DSP platforms (e.g., Google DV360, The Trade Desk) and ad servers.
• Deep understanding of programmatic advertising concepts, including real-time bidding, header bidding, and audience segmentation.
• Strong analytical skills and ability to leverage data to inform strategic decisions.
• Experience with various ad formats, including banners, native ads, video ads, and social media ads.
• Proficiency in using Google Looker Studio, Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant digital marketing tools.
• Excellent communication and interpersonal skills to collaborate effectively with team members and clients.
• A passion for digital marketing and a continuous drive to learn and stay updated on industry trends.
• Preferred: Google Ads or Facebook Blueprint certifications.