Request for Proposals- Consultancy to develop Sales, Marketing and Distribution Strategies for Five Companies

Specific deliverables

For each of the five companies, the deliverables/outputs for this assignment are outlined below:

• A market Assessment/analysis report for each company
• A marketing, sales and distribution strategy pivoted to the Kakuma-Kalobeyei business environment and industry trends, with a clear path to the attainment of competitive advantage and sustainability.
• Costed marketing, sales, and distribution plan with a refined overall company strategy
• A sales team training report and training materials for use by the investee companies for onward refresher pieces of training for their teams
• Updated designs of each company’s marketing collateral.
• An insights paper from this assignment

Duration of the assignment

• The assignment is expected to commence in July 2022 and end in September 2022.
• Proposal submission

Qualified consulting firms are invited to submit a proposal that includes the following:

• Qualification and experience of the team.
• Approach and methodology to undertake this assignment underpinned by a demonstration of value for money.
• Previous experience in similar assignment(s) with SMEs, including if any, those in the energy, agribusiness, and health sectors.
• A detailed financial budget (in USD or KES) and work plan.
• The technical and financial proposals will need to be submitted as separate documents.

Qualifications and experience

The minimum competencies and qualifications include:

• Master’s degree in Business Administration or related field for the Team lead.
• Professional certification in areas such as marketing and/or strategy will be an added advantage.
• Good analytical and presentation skills
• Experience in developing robust sales and marketing strategies for SMEs, preferably in the energy, agribusiness, and health sectors.
• Experience in training sales teams and developing effective go-to-market channels/strategies
• Experience with supporting sales and marketing teams of SMEs in fragile/refugee economies.
• Experience in training and coaching of senior and middle management teams in strategy execution.
• Experience in developing training material and marketing collateral.
• Have knowledge of the Kakuma setting and business environment and/or plan a scoping mission to Kakuma.