Customer Marketing Manager - Convenience Retail

Key Deliverables

• Understanding the objectives and strategies of key customers in each retail environment overall and by category and communicating insights.
• Executing channel strategies (5P) and seeks to exploit incremental sales growth opportunities in the Supermarket Channel
• Right product assortment, NPD Listing
• Visibility drives in the convenience retail channel– Fixtures, POS
• Right Promotional activities (Battle Plans)
• Coordinate collection and analysis of data –Supermarket scan data, competitor pricing/Activities and deriving insights from them.
• Designing and executing convenience retail channel promotional plans (Battle Plans)
• Ensuring pre- and post-evaluation of all major promotional activities within the channel
• Deployment of merchandising guidelines and achieve in store execution excellence through the merchandising and distributor team
• Review performance of all Supermarket channel stores’ KPIs as stipulated in the Joint Business Plans/Agreements
• Work with the Customer Management Teams and Key Accounts Team to execute Terms and Conditions in the channel
• Monthly Bottom – Up forecast for the Supermarket channel by account/SKU
• The person will be a key member of the Business Planning Team (Commercial Planning Process & Forecast consensus), and will also participate in New Product Development projects
• Development and deployment of best-in-class Route to Markets for the Supermarket channel – Ensuring effective distribution and product availability in the right retail environment
• Advise the Customer Management Team on the right product assortment in each of the supermarket channels – Hypermarkets, Supermarkets, Convenience stores

Qualifications

• 4-5 years demonstrated experience in Customer Marketing.
• A bachelor's degree in any field
• In store execution experience