Marketing and Communications Associate

Requirements

• Conception and execution of strategies to achieve communications, stakeholder and media relations, messaging, and supporting sales campaigns across the board.
• Generation, analysis, and management of media and influencer leads to support brand building, stakeholder engagement, and support sales efforts.
• Projection of Tatu City and Rendeavour brands and messaging strongly and consistently across all channels and marketing activities.
• Support the execution of multi-stakeholder Tatu City events (public, client, media, government).
• Conception and execution of multi-channel corporate and marketing communication strategies (newsletters, press releases, media coverage, etc.).
• Conception and execution of digital communication and marketing strategy.
• Content development and management, including production of video and photography about Tatu City and affiliated projects.
• Analysis of consumer behavior and determine customer personas and curate appropriate messaging strategies.
• Actively involved in management of all branding materials and marketing collateral.
• Planning and execution of Kenya CSR strategy as member of Rendeavour CSR Committee.
• Media relations and crisis communications.
• Department budgeting.

Performance Measurement

• Establish KPIs (MQLs, SQLs, Sales targets) for campaign/activity success and implement measurement tools.
• Conduct post-campaign analysis to gather feedback, assess the success, and prepare comprehensive reports within a week post-campaign, which should include results of the above-mentioned KPIs

Skills and Experience 

• Degree in Marketing, Communications or related field from a reputable university.
• At least 10 years’ experience in data-driven consumer marketing, communications, and branding or closely related roles.
• Detailed research, analytical, and communication skills are a requirement.
• Strong ability in editorial skills, planning, branding, design, and digital communications.
• Knowledge of multi-channel marketing/communication processes and the local Kenyan media.
• Strong writing, media relations, and influence management skills
• Experience in real estate or construction industry is highly desirable.