Marketing & Business Development Manager

Marketing & Business Development ManagerBuild. Grow. Scale a Kenyan Skincare Brand.The OpportunityCrystal Shea is a growing Kenyan skincare and beauty brand with an ambitious vision: to build a strong, trusted brand in Kenya and expand into the wider East African and African markets.We are looking for an ambitious Marketing & Business Development Manager to help us make that vision a reality.This is not a role for someone who simply wants to manage social media pages or execute an existing marketing plan.This is an opportunity for a commercially minded builder who wants to shape strategy, create opportunities, win customers, develop partnerships and directly contribute to the growth of a consumer brand.You will work closely with the company’s leadership and have the opportunity to influence how Crystal Shea attracts customers, grows sales, expands into new channels and builds a loyal customer base.If you enjoy turning ideas into campaigns, conversations into partnerships and opportunities into revenue, this role is for you.What You Will OwnYour overall mission will be simple:Grow Crystal Shea.You will help drive:Revenue growthNew customer acquisitionOnline salesBrand awarenessCustomer retention and repeat purchasesRetail expansionB2B salesDistribution partnershipsStrategic partnershipsYou will connect marketing and business development so that every major initiative has a clear commercial purpose.You will be expected to think strategically while remaining hands-on — developing plans, launching campaigns, generating leads, meeting prospective partners, analysing performance and converting opportunities into revenue.Your Key Responsibilities1. Lead Marketing & Growth StrategyYou will help define how Crystal Shea grows.You will develop annual, quarterly and monthly marketing plans aligned with...