Marketing Lead

You're accomplished. You've run campaigns that landed, briefed agencies that delivered, and you can read a sales-uplift report without flinching. You're probably even happy. But when did your marketing last change what someone was able to do with their life?M-KOPA has unlocked more than $2 billion in credit for 7 million customers across Africa. 55% of them are accessing formal financial services for the first time. 70% use their products to earn an income, and 86% tell us their quality of life has improved. We're 2,300+ people supported by 35,000 agents, we've contributed $45 million in taxes, and in Kenya we've assembled 2 million smartphones locally. For many of our customers, that phone is the first door into the digital economy.In most corporate marketing roles, you own a slice: the social calendar, the activations, the reporting. Here you own the whole arc, from the first brief to the shop floor to the sales number that follows.Above-the-line, in-store, social, influencer, partnership and dealer channels all sit under one leader, so the story a customer sees on their phone is the same one they find at the counter. And you'll be judged on what matters: conversion, sales uplift and customer impact, not impressions. You'll work directly with country leadership, with real say over where marketing spend goes and why.A proven track record of leading integrated ATL and BTL campaigns end to end, from brief through launch to post-campaign impact reporting, with demonstrable accountability for budget and measurable sales uplift.Demonstrable experience directing agencies,...