SME / Universal Banker - Embu

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.My Career Development Portal: Wherever you are in your career, we are here for you. Design your future. Discover leading-edge guidance, tools and support to unlock your potential. You are Absa. You are possibility.Job SummaryTo provide excellent customer experience, deliver exceptional branch business growth and profitability. To observe compliance & control requirements, keeping high level of bank standards.Job DescriptionKey Accountabilities/Deliverables/Outcomes and Approximate Time SplitBusiness Growth: Time split 60%Understand and implement business strategic initiatives for the branch aimed at increasing new business and wallet share from existing customers.Have a clear understanding of all Retail and Business Banking products that could satisfy customer needs.Manage portfolio risks in line with banks' portfolio appetite.Collaborate in the development and implementation of sales initiatives with other business functions i.e., Direct sales team, Asset Finance, CIB, and Bancassurance to maximize cross-selling and better customer profiling opportunities.In conjunction with the branch manager, Industry heads, and products, conduct product reviews and development through constant feedback from the market.Continuously conduct market intelligence to identify new markets, customer trends, new government /directives, and changes in policy by regulators.Contribute to the development of branch sales strategy.Plan and coordinate any marketing approaches for new business and actively develop existing relationships.Actively seek to grow own portfolio and...