Social Media Coordinator

• The Social Media Coordinator plays a critical support role in the execution of AWF’s digital communications. This role focuses on day-to-day scheduling, content uploading, community monitoring, and basic digital reporting—helping bring AWF’s Africa-led conservation storytelling to life across multiple platforms.
• Working closely with the Communications Manager (who leads strategy and content direction), the coordinator ensures that planned digital content is executed with timeliness, consistency, and attention to detail.
• The role suits someone with a collaborative spirit, strong writing and organizational skills, and an eye for impactful digital content.

Key Responsibilities

• Social Media Execution & Platform Support
• Schedule and publish content across AWF’s social media platforms, including LinkedIn, Twitter/X, Instagram, Facebook, and TikTok, as per the content calendar developed by the Digital Manager.
• Draft compelling captions, suggest visuals (graphics, photos, short videos), and ensure content is customized per platform requirements.
• Monitor social platforms daily to flag and report audience engagement, messages, or emerging issues.
• Support amplification of AWF campaigns, events, and thematic days by coordinating posts, stories, and cross-platform activities.
• Content Coordination & Web Uploads
• Collaborate with internal teams (field staff, communications officers, and creatives) to collect and organize content, photos, and updates for digital publication.
• Upload and format blogs and stories on AWF’s website CMS, applying appropriate tags, metadata, internal links, and visuals in alignment with AWF’s brand and ethical storytelling practices.
• Maintain an organized record of published content and monitor for outdated or inactive links.
• Digital Media Support at Events
• Support event-based social media coverage through live posting or content capture (photos, short clips).
• Take basic phone photography and videos when covering events or engaging with communities, partners, or campaigns.
• Digital Monitoring & Reporting
• Track and compile monthly performance summaries using platform-native analytics or third-party tools (e.g., Meta Business Suite, Sprout Social).
• Maintain trackers of engagement metrics, follower growth, and post-performance to support optimization decisions made by the Digital Manager.
• Highlight basic insights or trends for internal communication.
• Administrative & Creative Support
• Help maintain a shared editorial calendar and folders of scheduled posts and approved assets.
• Support the creation of social media toolkits for campaigns, partnerships, and internal amplification.
• Ensure accurate crediting and filing of multimedia content, including photography sources and usage rights.

Qualifications & Experience

Education:

• Bachelor’s degree in communications, Digital Media, Journalism, or a related field.

Experience:

• 1–3 years in a digital communications or social media support role, preferably in the conservation or non-profit sector.
• Hands-on experience with content publishing tools and CMS (e.g., WordPress, Drupal) is desirable.